Archive for August, 2009
Meeting Donors through social media
The obvious place for a nonprofit to look at social media is in donor relations. As donors become more savvy about researching and selecting charities online to make donations. The questions is not if charities will join the social media world, but when and how.
Josh Bernoff of Forrester Research offered figures showing that 92% of [...]
Who do you love?
Social media, networking and communities are booming. For many of us utilizing the Internet is part of our daily lives. We communicate, get informed, meet new friends and stay involved via the web.
As all of these platforms, software and product shift and shape around us;
What is your favorite social media tool? What community platform do [...]
The Feeling is Mutual
I wrote a post yesterday about the article in Tech Crunch regarding a PR firm using employees/interns to post fake product reviews.
Evidently, I wasn’t the only one put off by the idea of posting fake or false product reviews See this post by Brian Solis “Why Authenticity Matters”
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Cheaters never win
Tech Crunch reports that a well known PR firm has thrown ethics out the window. The firm has evidently hired interns to pose as community members and users in Apple’s App Store.
Where did the whole concept of transparency and honest communication go? There is only one direction for this type of behavior and it’s not [...]
CEO’s and Social Media
I’m sure you’ve heard about the storm clouds gathering around Whole Foods and their CEO John Mackey regarding comments he made about healthcare reform. What was he thinking?
This is a man familiar with the trials and tribulation of social media. It was just a short time ago Mackey was sued for posting comments under an [...]
Why March?
March on Washington – it that the only thing people can come up with when it comes to getting the attention of those is Washington.
Has everyone forgotten the economy just hit bottom, we hope and the recovery for most Americans is still yet to come. So how does former labor secretary Robert Reich expect us [...]
Social Media and Sports
The SEC and CBS who have a new policy about social media.
“Ticketed fans can’t “produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the Event.”
Basically, the SEC is saying because CBS has [...]
Information Overload?
Today is Information Overload Awareness Day – While I’m sure you are very aware your are overloaded what can you do about it.
Beth Kanter wrote a blog about things to do to get you overload back in line - Beth is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the [...]
Three Steps into the pool of Social Media
I’m a coach and consultant to small to medium sized business and organization who are interested in developing a presents on the internet through social media and marketing. To be honest, most of my clients don’t have the money to spend on doing a full analysis of their situation or creating a full-blown marketing strategy.
I [...]
Facebook and nonprofits perfect partners?
Over the last year, I’ve been pleasantly surprised by the number of non-profit organizations (NPO’s) utilizing Facebook as a fund raising tool. The thing that has surprised me most however was how ineffective these organizations have been at leveraging Facebook, many it’s many development tools. Facebook is about community – Plain and simple. Facebook is [...]