Social Media and Sports
The SEC and CBS who have a new policy about social media.
“Ticketed fans can’t “produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the Event.”
Basically, the SEC is saying because CBS has paid us $3 Billion dollars for coverage of the conference over the next 15 years, no one can Twitter, Facebook, Youtube or flicker anything related to their events.
Talk about unrealistic and self defeating. Social media is about communication and engagement, isn’t that what the SEC and CBS want? They want to communicate they have the best conference in college sports and engage people to watch those events.
Does the SEC, thing that if someone tweets about the game I’m less likely to watch it? Maybe, just maybe if it’s a great game I might actually tune in, but with out twitter or facebook I not going to know anything about the game, because I live in PAC-10 territory.
Does CBS think someone in the stands with their iPhone is going to get a better photo or video of an event then the 30 -40 television cameras around the stadium? Yes, I want to see the amazing catch taken from a video phone 40 rows back as opposed to the sideline multiple angels CBS gets.
Both the SEC and especially CBS need to learn to embrace social media and use it as engagement with their fans. Because in 15 years, Social media will be far more advanced then it is today and CBS maybe less relevant if they don’t shift their thinking. Just remember what Print media is dealing with today – Television could be dealing with the same issues in years if not months.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment