Three Steps into the pool of Social Media
I’m a coach and consultant to small to medium sized business and organization who are interested in developing a presents on the internet through social media and marketing. To be honest, most of my clients don’t have the money to spend on doing a full analysis of their situation or creating a full-blown marketing strategy.
I suggest they take some time, about two to three weeks and do three simple things.
1. Simply Notice
2. Choose and Play
3. Being the Process
The first step is to simply notice, be aware, pay attention – don’t ask any question, just look and jot down some notes. Watch how other present them selves. Notice what information people are offering or not. Reflect on how a site or words use made you feel.
This is an important first step – because it connects you the first impression. Everyone has them and unless you are way out I left field most people fall generally in the same place.
The second is to choose one or two sites and play with them not from a business perspective, but from a user’s seat. I ask people to do this for two reasons – one, if you find the platform or network difficult to work with from a personal user perspective then you will not enjoy working with in as a business tool. The second is you have to know what the customer experience will be like. Are you customers that much different then you? I didn’t think so – so if you like the customer feel, your customers most likely will as well.
This is also a great time to continue just simply noticing how business and other users interact with each other and yourself. Remember, making no judgments or conclusions, just simply notice!
Finally, begin the process. Now, you are in a position to better understand what you business needs and wants. You can now use me a tool to help create the best strategy for you customers and business, based on platforms and networks are you comfortable working with.
Remember the internet and social media are not going anywhere, so there is no reason to go rushing in making mistakes and getting frustrates, when just taking the time to notice and play can make all the difference.
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