AT&T fights back the right way
Verizons "There's a map for that"
AT&T case against Verizon “There’s a map for that” ad was rejected by a Federal Judge in Atlanta Wednesday. AT&T claims the ad was misleading, but at this point does it matter? The damage is done. Yes, the can fight it in court, win and maybe get a monitory judgment, but will that make difference for the consumer, probably not. While the lawyers fight it out, the marketing staff at AT&T need to get a response and quick.
Today, AT&T came out with their counter, not as strong because it talks about smartphones and app – which refer to one product – the iPhone, but at least they are trying to answer the map add.
Might, I suggest AT&T look at the user contract and cancellation policies of Verizon. I think AT&T should talk to customer through the pocketsbooks – offer a one year contract – lower termination fees – get clients in the doors, then you can talk about how good your coverage is and how 3G is a small part of the complete wireless network.
Here is AT&T new ad with Luke Wilson sidebyside
Just my thoughts!
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