Superbowl or Social Media?
Pepsi has announced it will not buy advertising during the upcoming Superbowl. Instead they are investing 20 million dollars into a social media campaign called “The Pepsi Refresh Project”. The project is designed to give Pepsi consumers the ability to submit project ideas for way to refresh their communities. The project ideas will be voted on via Pepsi Social Media channels, with the top vote getting ideas getting funding from the Pepsi foundation. The foundation expect to spend $20 million dollars on the complete project.
If this is the move for the commercial world, I’m happy. I will be happy to drink Pepsi if I know a portion of the money they make is being reinvested back into a community of need. It’s doesn’t have to be my community, nor do I expect Pepsi not to make a profit, but knowing they are giving back in a meaningful way makes it easier to choose a Pepsi product.
What do you think of the Pepsi Refresh Project?
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