Archive for January, 2010
Fresh food give fresh opportunty for convenience stores?
Convenient stores not just for lottery tickets anymore.
Shocker! Marketers miss mark with consumers
Consumers want information that is relevant, not everything the marketing team can think to send them.
Amazon Kindle as a Platform?
I love my Kindle, but I’m not sure I would use it for gaming, surfing the web chatting with friends or even updating my Twitter – I have a smart phone for that.
Pepsi Refresh Campaing launches
Pepsi has launched it’s $20 million social media campaign, in place of their Superbowl advertising. The campaign launch yesterday, January 13, 2010. See the corporate press release here and the link to the Pepsi Refresh Project website
Personally, I think the campaign is wonderful and will be successful. However it is a double edge sword [...]