Shocker! Marketers miss mark with consumers
The Chief Marketing Officers Council has just released a report that three-quarters (78%) of consumers are satisfied with their loyalty reward programs, but over half (54%) said it the loyalty program didn’t provide tailor-made, relevant offer they would defect.
There seems to be a big disconnect when it comes to marketers and consumers, which should come as a surprise. Consider this consumers feel overwhelmed and inundated with irrelevant span from programs, yet marketers are planning on upping the amount of email they send. This is one time, when content is not King! Consumers want information that is relevant, not everything the marketing team can think to send them.
What do you think about your Loyalty Programs – do you get what you need? Would you stop shopping or switch brands over to many email from a brand?
For more on the CMO Council’s report click here
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