Helping Business cut throught the Social Media Clutter
Christina Warren posted an article February 13, 2010, where she talks about the race to provided a social media tool for business. The concept is the tool will enable said business to oversee and better manage their social media presents. Christina’s post
While this is a great idea, managing the many different social media outlets and the content being sent to them, it can be a bit time consuming, the underlying issue remains.
Any business using social media needs to learn how to listen, first. Managing is great, putting out good content even better, but that is lost, if the business is not really paying attention to what is being said.
My fear regarding these type of social media content management tools is they will give business the idea that they can manage the message – which we all know will never bee true, because they never really controlled the message in the first place – once it left the office!
What are your thoughts on tools to manage social media content?
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment