Yelp and Restaurant Reservations?
Yelp announced it will integrate a self-service, online restaurant reservation system called OpenTable.
While the all-in-one functionality will reduce the number of clicks between searching and eating. I’ve used Opentable and liked it a great deal, but I’m not a big fan of Yelp, so I will continue to make the clicks. Actually, I won’t because I don’t use Yelp!
If you do use Yelp you will still be able to see reviews, ratings, price and other information on Restaurants, , but now you’ll be able to choose the restaurant by checking availability and making a reservation. No longer with you have to bring up OpenTable to make a reservcation . Yelp users won’t need an OpenTable account to the feature, either.
Current OpenTable users will receive OpenTable points when making a reservation with Yelp as long as the same e-mail address is used for both accounts.
Yelp said by email “This feature is something that our users have been asking us for, and we’re happy to oblige” I don’t doubt the users wanting it on Yelp, but do wonder if the Restaurants want to be associated with Yelp in that way?
Will Yelp’s integration of OpenTable make you use Yelp more often? After all a third of all business listed are restaurant with over 11 million reviews.
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