Author Archive
Helping Business cut throught the Social Media Clutter
Any business using social media needs to learn how to listen, first.
Fresh food give fresh opportunty for convenience stores?
Convenient stores not just for lottery tickets anymore.
Shocker! Marketers miss mark with consumers
Consumers want information that is relevant, not everything the marketing team can think to send them.
Amazon Kindle as a Platform?
I love my Kindle, but I’m not sure I would use it for gaming, surfing the web chatting with friends or even updating my Twitter – I have a smart phone for that.
Pepsi Refresh Campaing launches
Pepsi has launched it’s $20 million social media campaign, in place of their Superbowl advertising. The campaign launch yesterday, January 13, 2010. See the corporate press release here and the link to the Pepsi Refresh Project website
Personally, I think the campaign is wonderful and will be successful. However it is a double edge sword [...]
Superbowl or Social Media?
Pepsi has announced it will not buy advertising during the upcoming Superbowl. Instead they are investing 20 million dollars into a social media campaign called “The Pepsi Refresh Project”. The project is designed to give Pepsi consumers the ability to submit project ideas for way to refresh their communities. The project ideas will be voted [...]
AT&T fights back the right way
AT&T case against Verizon “There’s a map for that” ad was rejected by a Federal Judge in Atlanta Wednesday. AT&T claims the ad was misleading, but at this point does it matter? The damage is done. Yes, the can fight it in court, win and maybe get a monitory judgment, but will that make difference [...]
Building a Facebook Presence
I received an email this morning on how a nonprofit leader could increase their presents on Facebook.
Here are my thoughts on Facebook presents for NPO leader
Before you go out an start trying to increase your presence on Facebook – the first questions is, do you have the time to maintain the presents? and I do [...]
Being Strategic with Technology.
Here is the question I have for you: Is technology or the use of technology a part of your strategic plan? and if not, why?
Does your staff use technology; do your volunteers use technology? do your donors use technology? Then why are you thinking strategically about technology?
Technology has become one of the cornerstones of operating [...]
Social Media – making lemonade out of lemons
On September 17, 2009, former Merrill Lynch & Co, CEO John Thain gave a speech to a group at the University of Pennsylvania’s Wharton Business School.
Why the ousted leader of one of our nations great business collapse was talking to future business leaders is beyond me, but maybe he was telling them how not to [...]
