Marketing
Helping Business cut throught the Social Media Clutter
Any business using social media needs to learn how to listen, first.
Fresh food give fresh opportunty for convenience stores?
Convenient stores not just for lottery tickets anymore.
Shocker! Marketers miss mark with consumers
Consumers want information that is relevant, not everything the marketing team can think to send them.
Amazon Kindle as a Platform?
I love my Kindle, but I’m not sure I would use it for gaming, surfing the web chatting with friends or even updating my Twitter – I have a smart phone for that.
Pepsi Refresh Campaing launches
Pepsi has launched it’s $20 million social media campaign, in place of their Superbowl advertising. The campaign launch yesterday, January 13, 2010. See the corporate press release here and the link to the Pepsi Refresh Project website
Personally, I think the campaign is wonderful and will be successful. However it is a double edge sword [...]
Superbowl or Social Media?
Pepsi has announced it will not buy advertising during the upcoming Superbowl. Instead they are investing 20 million dollars into a social media campaign called “The Pepsi Refresh Project”. The project is designed to give Pepsi consumers the ability to submit project ideas for way to refresh their communities. The project ideas will be voted [...]
AT&T fights back the right way
AT&T case against Verizon “There’s a map for that” ad was rejected by a Federal Judge in Atlanta Wednesday. AT&T claims the ad was misleading, but at this point does it matter? The damage is done. Yes, the can fight it in court, win and maybe get a monitory judgment, but will that make difference [...]
Burgers and Social Media
Yesterday, I posted an article on the seven worst foods to eat. On that list were several things most of us would expect, one of which was favorite of mine - cheese burgers.
yesterday afternoon, my co-worker and I were starving after a late afternoon meeting and decided to stop for a Burger. I know, I [...]
Meeting Donors through social media
The obvious place for a nonprofit to look at social media is in donor relations. As donors become more savvy about researching and selecting charities online to make donations. The questions is not if charities will join the social media world, but when and how.
Josh Bernoff of Forrester Research offered figures showing that 92% of [...]
The Feeling is Mutual
I wrote a post yesterday about the article in Tech Crunch regarding a PR firm using employees/interns to post fake product reviews.
Evidently, I wasn’t the only one put off by the idea of posting fake or false product reviews See this post by Brian Solis “Why Authenticity Matters”
