Marketing
Money is going Mobile!
We all made the move from Cash to checks to credit card to debit cards and it look like we are ready to start spending our cash via a mobile devises! no need to carry any cards, just carry your phone and you can buy anything. Mobile purchase has been around for a long time [...]
Yelp and Restaurant Reservations?
Yelp announced it will integrate a self-service, online restaurant reservation system called OpenTable.
While the all-in-one functionality will reduce the number of clicks between searching and eating. I’ve used Opentable and liked it a great deal, but I’m not a big fan of Yelp, so I will continue to make the clicks. Actually, I [...]
Typical AT&T Money Grab
AT&T announced a new ETF (early termination fee) for the iPhone – $325
This is just another reason why I will not own an iPhone as long as they stay exclusive with AT&T.
I’m not even going to talk about the coverage and dropped service issues.
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Helping Business cut throught the Social Media Clutter
Any business using social media needs to learn how to listen, first.
Fresh food give fresh opportunty for convenience stores?
Convenient stores not just for lottery tickets anymore.
Shocker! Marketers miss mark with consumers
Consumers want information that is relevant, not everything the marketing team can think to send them.
Amazon Kindle as a Platform?
I love my Kindle, but I’m not sure I would use it for gaming, surfing the web chatting with friends or even updating my Twitter – I have a smart phone for that.
Pepsi Refresh Campaing launches
Pepsi has launched it’s $20 million social media campaign, in place of their Superbowl advertising. The campaign launch yesterday, January 13, 2010. See the corporate press release here and the link to the Pepsi Refresh Project website
Personally, I think the campaign is wonderful and will be successful. However it is a double edge sword [...]
Superbowl or Social Media?
Pepsi has announced it will not buy advertising during the upcoming Superbowl. Instead they are investing 20 million dollars into a social media campaign called “The Pepsi Refresh Project”. The project is designed to give Pepsi consumers the ability to submit project ideas for way to refresh their communities. The project ideas will be voted [...]
AT&T fights back the right way
AT&T case against Verizon “There’s a map for that” ad was rejected by a Federal Judge in Atlanta Wednesday. AT&T claims the ad was misleading, but at this point does it matter? The damage is done. Yes, the can fight it in court, win and maybe get a monitory judgment, but will that make difference [...]