Marketing
AT&T fights back the right way
AT&T case against Verizon “There’s a map for that” ad was rejected by a Federal Judge in Atlanta Wednesday. AT&T claims the ad was misleading, but at this point does it matter? The damage is done. Yes, the can fight it in court, win and maybe get a monitory judgment, but will that make difference [...]
Burgers and Social Media
Yesterday, I posted an article on the seven worst foods to eat. On that list were several things most of us would expect, one of which was favorite of mine - cheese burgers. yesterday afternoon, my co-worker and I were starving after a late afternoon meeting and decided to stop for a Burger. I know, [...]
Meeting Donors through social media
The obvious place for a nonprofit to look at social media is in donor relations. As donors become more savvy about researching and selecting charities online to make donations. The questions is not if charities will join the social media world, but when and how. Josh Bernoff of Forrester Research offered figures showing that 92% [...]
The Feeling is Mutual
I wrote a post yesterday about the article in Tech Crunch regarding a PR firm using employees/interns to post fake product reviews. Evidently, I wasn’t the only one put off by the idea of posting fake or false product reviews See this post by Brian Solis “Why Authenticity Matters” Share on Facebook
Social Media and Sports
The SEC and CBS who have a new policy about social media. “Ticketed fans can’t “produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the Event.” Basically, the SEC is saying because [...]
Facebook and nonprofits perfect partners?
Over the last year, I’ve been pleasantly surprised by the number of non-profit organizations (NPO’s) utilizing Facebook as a fund raising tool. The thing that has surprised me most however was how ineffective these organizations have been at leveraging Facebook, many it’s many development tools. Facebook is about community – Plain and simple. Facebook is [...]