Social Media
Helping Business cut throught the Social Media Clutter
Any business using social media needs to learn how to listen, first.
Pepsi Refresh Campaing launches
Pepsi has launched it’s $20 million social media campaign, in place of their Superbowl advertising. The campaign launch yesterday, January 13, 2010. See the corporate press release here and the link to the Pepsi Refresh Project website
Personally, I think the campaign is wonderful and will be successful. However it is a double edge sword [...]
Superbowl or Social Media?
Pepsi has announced it will not buy advertising during the upcoming Superbowl. Instead they are investing 20 million dollars into a social media campaign called “The Pepsi Refresh Project”. The project is designed to give Pepsi consumers the ability to submit project ideas for way to refresh their communities. The project ideas will be voted [...]
AT&T fights back the right way
AT&T case against Verizon “There’s a map for that” ad was rejected by a Federal Judge in Atlanta Wednesday. AT&T claims the ad was misleading, but at this point does it matter? The damage is done. Yes, the can fight it in court, win and maybe get a monitory judgment, but will that make difference [...]
Building a Facebook Presence
I received an email this morning on how a nonprofit leader could increase their presents on Facebook.
Here are my thoughts on Facebook presents for NPO leader
Before you go out an start trying to increase your presence on Facebook – the first questions is, do you have the time to maintain the presents? and I do [...]
Social Media – making lemonade out of lemons
On September 17, 2009, former Merrill Lynch & Co, CEO John Thain gave a speech to a group at the University of Pennsylvania’s Wharton Business School.
Why the ousted leader of one of our nations great business collapse was talking to future business leaders is beyond me, but maybe he was telling them how not to [...]
Social Media and the Small Business
Every day there are millions of conversations happening on the Internet and most small business are not involved. Can you business afford to keep whisper in this economy?
So how does a small business owner, who is focused on getting money in the door integrate social media or even get started.
The first place to start is [...]
Social Media and Integrity
What does it say about the integrity of our press corps when things that are said off record are blasted on Twitter? Especially when it’s the President of the United States.
Are we telling people in public office that they are no longer able to trust members of the press or the people that they work [...]
Social Media for Silicon Valley Businesses
This month iSHOUT interactive is introducing “Silicon Valley HOT”
This page will be a listing of deals and specials from around the Silicon Valley.
To get the page started we are offering a free 30 day listing with related deals and specials.
iSHOUT interactive will promote your business, deals, specials and page free of charge for 30 day [...]
The Internet, Activism and Southeast Asia
An article in this mornings Wall Street Journal, written by James Hookway, talks about the crack down of some Southeast Asian governments on bloggers expressing themselves freely on the internet. It’s a good article which can be read here: Web Censoring Widens Across Southeast Asia.
The thought of having my personal thoughts, watched, tracked, captured and [...]
