Yelp and Restaurant Reservations?
Yelp announced it will integrate a self-service, online restaurant reservation system called OpenTable.
While the all-in-one functionality will reduce the number of clicks between searching and eating. I’ve used Opentable and liked it a great deal, but I’m not a big fan of Yelp, so I will continue to make the clicks. Actually, I [...]
Shocker! Marketers miss mark with consumers
Consumers want information that is relevant, not everything the marketing team can think to send them.