While the all-in-one functionality will  reduce the number of clicks between searching and eating.    I’ve used Opentable and liked it a great deal, but I’m not a big fan of Yelp,  so I will continue to make the clicks.  Actually, I won’t because I don’t use Yelp!

If you do use Yelp you will still be able to see reviews, ratings, price and other information on Restaurants, , but now you’ll be able to  choose the restaurant by checking availability and making  a reservation.  No longer with you  have to bring up OpenTable to make a reservcation . Yelp users won’t need an OpenTable account to the  feature, either.

Current OpenTable users will receive OpenTable points when making a reservation with Yelp as long as the same e-mail address is used for both accounts.

Yelp said by email “This feature is something that our users have been asking us for, and we’re happy to oblige”  I don’t doubt the users wanting it on Yelp, but do wonder if  the Restaurants want to be associated with Yelp in that way?

Will Yelp’s integration of OpenTable make you use Yelp more often?  After all a third of all business listed are restaurant with over 11 million reviews.

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There seems to be a big disconnect when it comes to marketers and consumers, which should come as a surprise.  Consider this consumers feel overwhelmed and inundated with irrelevant span from programs, yet marketers are planning on upping the amount of email they send.  This is one time, when content is not King!  Consumers want information that is relevant, not everything the marketing team can think to send them.

What do you think about your Loyalty Programs – do you get what you need? Would you stop shopping or switch brands over to many email from a brand?

For more on the CMO Council’s report click here

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