Pepsi Refresh Campaing launches
Pepsi has launched it’s $20 million social media campaign, in place of their Superbowl advertising. The campaign launch yesterday, January 13, 2010. See the corporate press release here and the link to the Pepsi Refresh Project website
Personally, I think the campaign is wonderful and will be successful. However it is a double edge sword [...]
Superbowl or Social Media?
Pepsi has announced it will not buy advertising during the upcoming Superbowl. Instead they are investing 20 million dollars into a social media campaign called “The Pepsi Refresh Project”. The project is designed to give Pepsi consumers the ability to submit project ideas for way to refresh their communities. The project ideas will be voted [...]
Building a Facebook Presence
I received an email this morning on how a nonprofit leader could increase their presents on Facebook.
Here are my thoughts on Facebook presents for NPO leader
Before you go out an start trying to increase your presence on Facebook – the first questions is, do you have the time to maintain the presents? and I do [...]
Being Strategic with Technology.
Here is the question I have for you: Is technology or the use of technology a part of your strategic plan? and if not, why?
Does your staff use technology; do your volunteers use technology? do your donors use technology? Then why are you thinking strategically about technology?
Technology has become one of the cornerstones of operating [...]
Social Media and the Small Business
Every day there are millions of conversations happening on the Internet and most small business are not involved. Can you business afford to keep whisper in this economy?
So how does a small business owner, who is focused on getting money in the door integrate social media or even get started.
The first place to start is [...]
Social Media for Silicon Valley Businesses
This month iSHOUT interactive is introducing “Silicon Valley HOT”
This page will be a listing of deals and specials from around the Silicon Valley.
To get the page started we are offering a free 30 day listing with related deals and specials.
iSHOUT interactive will promote your business, deals, specials and page free of charge for 30 day [...]
Burgers and Social Media
Yesterday, I posted an article on the seven worst foods to eat. On that list were several things most of us would expect, one of which was favorite of mine - cheese burgers.
yesterday afternoon, my co-worker and I were starving after a late afternoon meeting and decided to stop for a Burger. I know, I [...]
NFL calls a delay of game on social media
While the NFL may be able to maintain the policy banning social media for the time being, the real questions is what’s the benefit to the NFL in banning social media?
A Socail Media Quick Start
Two new programs to get you engaged in the conversation utilizing the two most widely used social media products today!
Who do you love?
Social media, networking and communities are booming. For many of us utilizing the Internet is part of our daily lives. We communicate, get informed, meet new friends and stay involved via the web.
As all of these platforms, software and product shift and shape around us;
What is your favorite social media tool? What community platform do [...]