Pepsi Refresh Campaing launches
Pepsi has launched it’s $20 million social media campaign, in place of their Superbowl advertising. The campaign launch yesterday, January 13, 2010. See the corporate press release here and the link to the Pepsi Refresh Project website
Personally, I think the campaign is wonderful and will be successful. However it is a double edge sword [...]
Superbowl or Social Media?
Pepsi has announced it will not buy advertising during the upcoming Superbowl. Instead they are investing 20 million dollars into a social media campaign called “The Pepsi Refresh Project”. The project is designed to give Pepsi consumers the ability to submit project ideas for way to refresh their communities. The project ideas will be voted [...]
Building a Facebook Presence
I received an email this morning on how a nonprofit leader could increase their presents on Facebook.
Here are my thoughts on Facebook presents for NPO leader
Before you go out an start trying to increase your presence on Facebook – the first questions is, do you have the time to maintain the presents? and I do [...]
Being Strategic with Technology.
Here is the question I have for you: Is technology or the use of technology a part of your strategic plan? and if not, why?
Does your staff use technology; do your volunteers use technology? do your donors use technology? Then why are you thinking strategically about technology?
Technology has become one of the cornerstones of operating [...]
Meeting Donors through social media
The obvious place for a nonprofit to look at social media is in donor relations. As donors become more savvy about researching and selecting charities online to make donations. The questions is not if charities will join the social media world, but when and how.
Josh Bernoff of Forrester Research offered figures showing that 92% of [...]
Why March?
March on Washington – it that the only thing people can come up with when it comes to getting the attention of those is Washington.
Has everyone forgotten the economy just hit bottom, we hope and the recovery for most Americans is still yet to come. So how does former labor secretary Robert Reich expect us [...]
Facebook and nonprofits perfect partners?
Over the last year, I’ve been pleasantly surprised by the number of non-profit organizations (NPO’s) utilizing Facebook as a fund raising tool. The thing that has surprised me most however was how ineffective these organizations have been at leveraging Facebook, many it’s many development tools. Facebook is about community – Plain and simple. Facebook is [...]